RADII is an upcoming social platform that allows you to talk to people around you privately. Users can broadcast about events, sports or any needs they may have.
Although the idea is brilliant, the challenge is their chicken and egg problem. The users supposedly engage with the app when they see a bustling community and to see a bustling community, people need to start.
We figured that the participation on the app needs to be in mass. So we selected avenues where this app could be useful and created campaigns around them. One such example is recently launched, Delhi's Even/Odd Rule.
We created a Landing Page with a scenario about how the app could be used for carpooling by talking to people around the users and got people to come on board.
Specific links shared in sections below.
A simplistic website, demonstrating about the app and its use cases. We are fan of minimal design and engaging content.
RADII can be used in myriad ways, yet we wanted to focus on a single use case; that's Carpooling in Delhi, to attract the right audience for a common purpose. We used Facebook Advertising to drive traffic to the page and educate the visitors.
With Facebook's geo-targeted and interest based options, running ads on a limited budget to drive ROI is something we are proud about.
We used a tight budget to drive both community engagement, website traffic and app downloads.
A picture is equal to a thousand words. With 24 frames per second and 1 and a half minutes, it's 2 million!
Once the users came onboard with us and downloaded the app, we used emails to welcome them, make them comfortable and get them to use the app. Emails if written well, can be both personal and promote action!
Let's talk numbers