Instacrackers is a seasonal ecommerce company that sells crackers online and delivers them, during the Diwali period. They came to us 15 days before Diwali and our challenge was to not only create awareness but immediately increase sales.
We had to immediately make online sales funnels, optimise website for conversions and run multichannel ads to boost sales. We used data-driven analytics and heat maps to judge customer response and buying patterns and modify ads accordingly.
We ran multichannel ads on Facebook, Twitter, Google, retargeting ads etc.
The aim was to quickly analyse the ads that were working on different channels while making sure the ads draw awareness and sales.